People make the difference – but only if you’ve done the work in advance

When a crisis hits, most organisations rush to focus on tools, plans and communication. But in reality, it’s your people who determine the outcome. They’re the ones who need to interpret the situation, make decisions and take action. 

The question isn’t whether you have the right people. The question is whether you’ve given them the right conditions to succeed. 

1. Crisis readiness starts with understanding – not systems

In order to act during a crisis, people need to understand what’s expected of them. It sounds obvious – but it’s often the first thing to break down. 

Here are five simple questions every leadership team should be able to answer with a clear ‘yes’: 

If you hesitate with any of these, that’s where your focus should be. No system or document can make up for a workforce that doesn’t know what to do.  

2. Presence is not capability

Just having people available isn’t enough. They need to know their roles, be empowered to act and understand what matters most – even when information is incomplete or time is short. 

This goes beyond an org chart. It requires preparation, practice and clarity of ownership. 

Ask yourself: 

Capability doesn’t come from titles. It comes from training, experience and trust in the system. 

3. The organisations that perform in crisis have already done the work

The best-performing organisations don’t rely on plans alone in a crisis. They rely on people who are prepared. 

Some clear signs of maturity: 

This isn’t about personality. It’s about priorities. 

4. Leadership’s job isn’t to solve everything – it’s to make sure others can act

It’s easy for leadership teams to get drawn into the details: who said what, what does the plan say, has that message gone out? But your real role is to build an organisation that can respond without needing constant direction from the top. 

You need to ensure: 

Crisis capability isn’t something you own. It’s something you earn through preparation. 

Build people-based crisis capability

With Murphy’s platform you get direct access to The Crisis Framework (TCF), a structured self-assessment and training tool that helps you answer the hard questions: 

Sign up for free and get your baseline today, so your people can act with confidence when it matters.