How to make sure your people don’t just show up in a crisis, but lead it

When a crisis hits, it’s not your plan that acts — it’s your people. 

And in every real event we’ve seen, human capability is the difference between a coordinated response and a fragmented reaction. 

Yet, most organisations assume capability instead of building it. 

Actual crisis performance depends on how people: 

Crisis capability isn’t a mindset, a title, or a training day.  

It’s a set of four interlocking components that determine how someone performs in a high-pressure situation. 

1. Knowledge

This is the foundation. It includes models, terminology, frameworks, and a basic understanding of how crisis management works, both generally and in your specific organisation. 

But knowledge alone doesn’t create action. It must be: 

Without it, people improvise — often in the wrong direction. 

2. Skills

Skills turn understanding into action. This is about what people can do under stress, not just what they know in theory. 

Crisis-specific skills include: 

Skills are built through practice, not presentations. And they decay without repetition. 

3. Attitudes & Culture

This is what drives behaviour when rules run out. In high-functioning crisis teams, we see a culture where: 

These traits aren’t trained, they’re cultivated. Culture either enables action or shuts it down. And in a crisis, there’s no time to fix it on the spot. 

4. Experience

Those who’ve faced chaos before handle it differently. They don’t panic. They don’t cling to perfect data. They know what matters. 

Experience shapes: 

But you don’t need to wait for real events. Organisations that simulate, exercise, and debrief regularly build this experience deliberately and outperform when it counts. 

How Do I Cultivate These Components? 

Preparing people for crisis management can feel daunting. 

In a real event, their actions may determine the future of the organisation, and will be scrutinised by stakeholders, regulators and the media. 

Not every organisation has the resources to train continuously or run large-scale exercises.  

But every organisation, regardless of its size or ambition, can make sure these five components are in place. 

They define the minimum capability every crisis leader needs to perform effectively when it matters most. 

1. Crisis Awareness

2. Shared Terminology & Concepts 

3. Understanding the Staff Process 

4. Plan Awareness 

5. Developed Skills 

Training is not a luxury; it’s operational hygiene.  

Bringing It All Together 

People are your most important asset in a crisis.  

But they can’t succeed without the proper support.  

Ensuring individuals have what they need to perform — before, during and after a crisis — must be a clear priority.  

Not just once, but continuously. 

Want the Complete Playbook? 

With Murphy’s platform you get direct access to The Crisis Framework (TCF), our structured model for building crisis-ready individuals and organisations. 

Inside the platform you’ll find: