Wizdom of crowds

View of the huge crowd from the Lincoln Memorial to the Washington Monument, during the March on Washington Original black and white negative by Warren K. Leffler. Taken August 28th, 1963, Washington D.C, United States

It has been a busy and hectic week for me, conducting numerous crisis management exercises 🚨 both in Sweden and abroad with various groups and clients. Through these experiences, I am reminded of the significance of incorporating diverse perspectives in decision-making processes.

One concept that is often overlooked but continually used in decision-making is the wisdom of the crowd. This concept suggests that a group of individuals with different backgrounds and experiences can collectively make better decisions than any one person alone. In times of crisis, where quick and effective decision-making is crucial, this concept becomes even more relevant.

So, let’s take a closer look at the concept of wisdom of the crowd and how it can be applied in crisis management to help you make better decisions🚀💪

Ingen alternativ text angiven för den här bilden

Wizdom of crowds

🤔🍬 Imagine you are trying to guess the number of jelly beans in a jar. If you were to make a guess on your own, you might come up with a number that is close, but it could also be wildly off the mark. However, if you were to ask a group of people to make a guess, and then take the average of all their guesses, the resulting number would likely be much closer to the true number of jelly beans in the jar. This is the essence of the wisdom of the crowd.

Similarly, in decision-making, the wisdom of the crowd can be used to improve the accuracy and effectiveness of the decision-making process. Just like the jelly bean analogy 🍭, when a diverse group of individuals with different backgrounds and perspectives come together to make a decision, they can pool their knowledge and insights to arrive at a more informed and nuanced decision than any one person could make on their own.

By engaging a group of people with different experiences and expertise, organizations can generate a wide range of ideas and perspectives, and identify the most promising options for further investigation. Moreover, the collective intelligence of the group can help to identify potential blind spots, biases or errors in the decision-making process.👥💭

However, it is important to recognize that the success of the wisdom of the crowd depends on the diversity and representativeness of the group, as well as the ability of the group to communicate effectively and collaboratively. Just like the jelly bean analogy, the accuracy of the final result depends on the quality and diversity of the input from the group.🌈

One of the earliest examples of the wisdom of the crowd is the story of Francis Galton, a Victorian-era scientist who conducted a series of experiments in which he asked groups of people to guess the weight of an ox. While no single individual was able to guess the correct weight, the average of all the guesses was remarkably close.🐂

4 steps to try out in your team

  1. 🤝 Assemble a diverse group of individuals with relevant expertise and experience to generate a wide range of ideas and perspectives, ensuring the group is representative of those affected by the crisis.
  2. 💡 Use brainstorming sessions to generate a large number of ideas, and then use a structured decision-making process such as blind voting to overcome biases. 
  3. 🕵️ ♂️ Establish clear decision-making criteria and processes, and ensure that the group understands the objectives and goals of the decision-making process.
  4. 🌟 Continuously evaluate and assess the group’s decision-making process and outcomes, and make adjustments as necessary to improve the effectiveness of the process.

By utilizing a structured decision-making process that involves diverse input from a group of individuals with relevant expertise and experience, organizations can leverage the wisdom of the crowd to make more informed decisions in times of crisis.


In conclusion, just as a group of people making a guess about the number of jelly beans in a jar can result in a more accurate answer, the wisdom of the crowd can be a powerful tool to improve decision-making. By engaging a diverse group of individuals with relevant expertise and experience, organizations can generate better ideas, make more informed decisions, and ultimately improve their ability to navigate through times of crisis.

So what are your experience in this area? Do you have a good process for using the wizdom of the crowd? Or do you belive its not appropriate in crisis management?